Top 5 Beauty Retail Apps in Germany Q4 2023: Performance Overview

In the fourth quarter of 2023, the top beauty retail applications in Germany exhibited diverse performance trends in downloads and active user metrics, according to data from Sensor Tower. Here's a closer look at the performance of these apps.

Douglas - Parfüm & Kosmetik saw a significant increase in downloads, peaking at 84K in the week of November 20. The app's weekly active users also experienced a notable rise, reaching 184K during the same week. Throughout the quarter, downloads fluctuated between 17K and 84K, while active users ranged from 105K to 184K.

flaconi demonstrated a steady increase in downloads, peaking at 37K in the week of December 11. The app's weekly active users showed a gradual upward trend, reaching 183K in the same week. Downloads varied from 6K to 37K, and active users ranged from 115K to 183K over the quarter.

Vorherige Version Sephora experienced a moderate increase in downloads, with a peak of 21K in the week of November 20. Weekly active users also saw growth, peaking at 92K during the same week. Downloads ranged from 7K to 21K, while active users fluctuated between 66K and 92K throughout the quarter.

Notino: profumi e cosmetici had a sharp increase in downloads, reaching 27K in the week of December 4. The app's weekly active users also saw a significant rise, peaking at 42K during the same week. Downloads varied from 2K to 27K, and active users ranged from 13K to 42K over the quarter.

GLAMOUR Shopping showed a dramatic spike in downloads at the beginning of the quarter, with a peak of 58K in the week of October 2. However, weekly active users declined steadily, from 76K to 2K by the end of the quarter. Downloads ranged from 4K to 58K throughout the period.

For more detailed insights and data, visit Sensor Tower.